REDACTIONAL PLATFORM – TREE OF LIFE – VPRO WEBSITE (ENGLISH)
‘Design for Storytelling in a Post-Truth Media World’ was the theme of the Media Future Week 2017. It was an intensive week of co-creation, brainstorm sessions, keynote speakers, businesses and experiences. With our team we had the assignment to create more loyal fans by creating a new redactional platform for the VPRO website. We came up with the Tree of Life, a concept that gives people more insight in the whole production process of intellectual entertainment, so that it becomes more transparant. It also lets them interact with it so that they can share their emotions, thoughts and ideas and get more involved. An example: during the pre-production the creatives can join the production session with the experts online by means of a 360 video. In the live chat they can give input which VPRO can immediately use for the program.
Watch the full presentation to get to know more about our concept.
VPRO (Geert-Jan Bogaerts – Head of Digital Media at VPRO)
IN ASSOCIATION WITH
Charlotte van Deursen, Danny Lensen, Judith Wijntje, Karina Lamp, Leendert Kamsteeg Mart Faijdherbe and Sarah Lenderink
Media Future Week facilitator Renske Kroeze