Marketing Communication Campaign – Madame Tussauds Singapore (ENGLISH)
The assignment for this project was to develop a marketing communication campaign for Madame Tussauds Singapore, directed at European Stopover Tourists. The campaign should drive conversions, address Walk-ups, consist of online and offline channels and include a promotional strategy.
The campaign that resulted out of this marketing communication plan is called ‘Feel like a star’. The message that Madame Tussauds Singapore is a whole unique experience will get across because people encountered the feeling that they will get when they visit Madame Tussauds: the feeling like a star.
Bachelor Communication – year 2
In ASSOCIATION WITH
Auke Koreman, Linda Kiala, Pien Joosten, Pleun van Grunsven and Woo Seung Wang